Catalogs and Avertisements: Sears' Children's Footwear (United States, 1952)


Figure 1.-- Here are several styles of shoes and pair of sandals offered by Sears in their Spring-Summer 1952 catalog. The facing pages had girls' shoes.

There were two categories. The heading "child stormwelting" was captioned, "between upper ??? sole seals out mud, dirt; helps hold shoes in ??? .. Made over small boys' lasts for ??? fit." Some of the shoes featured a double-thick tractor tread while others had plain rubber soles.

F. Embossed vamp

I notice several of these embossed vamp shoes offered by Sears in the early 1950s. I don't recall at the time boys wearing them. I'm not sure if h9is Western styling was popular with boys. I could have been as cowboys were all the rage at the time.

G. He-man

Sears doesn't really describe the styke of this shoes, but stresses its masuline look. The Sears ad copy read, "He-man through and through; from the massive rubber soles to the storm-welting, to the embossed 'ridge' trim. Made over full wide last. Flexible sewed construction. Husky leather upper .. soft padded tongue. Rubber heel." Done in brown.








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Created: 8:35 PM 3/18/2005
Last updated: 8:35 PM 3/18/2005