Retailing Boys' Clothing: Store Types--Men and Boys' Shops


Figure 1.--This is a Bufalo mens and boy' ship, probably in the 1930s. Note the boy's outfits are short pants rather than knickers. Strangely the manekins have the same sweaters.

These were shops that specialized in men's clothing. The also commonly sold boys' clothing. This normally meant school age boys. Here the age range might varied somewhat. We have noticed some of these stores, however, offering suits for younger boys beginning anout 8-10 years. Rarely do we see items offerec for younger children.These stores normally marketed to the affluent classes. well known New York store was De Pinna. Some like Brooks Brithers and Joseph A. Banks have become chain stores. Generally they only offered clothing for older boys. This varied somewhat from store to store. Often the age was about when a boy became a teenager. I think this was because often the father would take the boy into these shops rather than the mother. Mothers usually shopped for younger boys. We know these shops were important in America and Britain. We are less sure about other countries.







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Created: 6:06 AM 10/11/2007
Last updated: 6:06 AM 10/11/2007