United States Fashion Magazines: The Boys Buyer (1928-30)


Figure 1.--This 'Boys Buyer Cover' from October 1928 shows a boy wearing asweater with a sports collar, sweater, short pants, and knee socks. Notice the patterned knee socks. Earlier boys wore plain knee socks or long stockings. TNotice the buttons on the shorts, a residual from the knee pants worn for several decades until replaced by knickers in the 1910s.

A reader has mentioned the Boys Buyer. The magazine was subtitled, 'The NationalMagzine of the Boys' Apparel Trade'. We know nothing about it except that it was a trade magazine for shops that sold boy's clothing. We do not know the time line for the magazine, except that we have some pages from the the late-1920s and early-30. Presumably the press run was longer. The editors discuss the Depression in the 1930s, expressing the opinion that it would soon be over if salesmen got out and aggresively sold their wears. We see fashionable high-end clothing for younger boys. We note a fancy party suit offered in the January 1929 issue. We also note more standad clothing such as knickers and bright patterned knee socks. Most of the pages were advertisements paid for by manufacturers to advertise their producrs. Quite a number of important manufacturers placed ads.. Thus we see some items that do not seem very common, like the Polar Play Suit.







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Created: 2:46 AM 12/22/2012
Last updated: 2:46 AM 12/22/2012