Figure 1.--Mail order clothing catalogs and advertisements provide useful information about clothing trends in different countrues over time. These lederhosen were advertised in a 1965 German mail order catalog. |
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Mail order catalogs help to illustrate destinctive German clothing styles and changes over time in those styles. HBC has concentrated primarily on the photographic record. Mail order catalogs provide an important source of additional information. The ad copy provides important information on on color, material, detailing, and terminology. Our archive of German catalog items is still quite limited, but we hope to gradually expand it.
German mail order catalogs and advertisements offer a great deal of information on specific clothing styles worn over time. They are helpful in spotting the unique styles worn by Germab boys/
German mail order catalogs and other sources such as fashion magazines and advertisements offer a wealth of time line information on changing fashion trends. The ad copy also provides very useful information on sizes, color, styling, fabrics, prices, and other useful information. The catalog information provides useful information to help us better understsnd the fashions displayed in the photographic record. German fashion trends are very important. They strongly influenced fashions throughout Central and Eastern Europe and Scandanavia. Many of these countries were quite small and thus difd not have major mail order catalogs and fashion magazines. Thus the German catalogs are useful in understanding fashion trends in mny of these countries as well.
Many important German department stores advertized heavily in newspapers. Some oublished catalogs. We think the first important mail order compamy was Quelle which was established in 1927. The most important pattern company was Burda. The most important mail order catalogs in the 1970s were "Baur", "Otto", "Quelle", and "Wenz".
This German-language website has achived a large number of catalog pages, advertisements, propaganda posters, family snapshiots and much more. They are organized chromolofically and thus offer a great deal of fashion and life style information. here is material from both East and West Germany. Relatively little of the collected materials pertain to children, but it is still a useful source of information.
Navigate the Boys' Historical Clothing catalog/magazine pages:
[Return to the Main German page]
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[Store catalogs]
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