Figure 1.--Here we see brightly colored tights offered by Hanna Anderson in 2005. |
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A Danish HBC reader reports that there have been two major Danish mail stores: 1) Daell Varehus and 2) Sommers. Another company is Bornetoj. Our Danish reader is looking for an old catalog and hopefully will provide some information to us. He does not know when they started but presume it must have been about 1920. One firm Hanna Andersson specialized in hosiery. Unfortunately we can not translate the pages we have found. As with other Scandinavian companies, they had an especially important line of cold weather and inclement weather clothing.
As with other Scandinavian companies, they had an especially important line of cold weather and inclement weather clothing.
We have very little chronological items from Danish catalogs and advertisements at this time. W believe tht there were store catlogs in the 19th centuty. we do not know when the first mail order catalog occured, but suspect it was a 20th century phemomenon. Denmark was a small country and the need for mail order was less than a large country like the United States. A reader has sent some itens from a 1949 Nornetoj catalog with lively illustrations. Thus we know a little about the post-War era. We also have a few modern items. Hopefully our Danish readers will help us develop this section. Hanna Andersson offered a variety of fun tights for the Christmas season in 2004. We believe that these would have veen mostly worn by girls. Hanna Andersson in 2005 offered brightly colored ribbed tights. Ribbed stockings or tights are associated culturally to children until about 9 years of age. Tights are very common in Danish Kindergardens.
A Danish HBC reader reports that there have been two major Danish mail stores: 1) Daell Varehus and 2) Sommers. Another company is Bornetoj. Our Danish reader is looking for an old catalog and hopefully will provide some information to us. He does not know when they started but presume it must have been about 1920. One firm Hanna Andersson specialized in hosiery. They also market in America and Canada. Danish companies, however, had to compete with the large Geman companies to the south.
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