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As might be expected, there are quite a large number of French publications that reported fashion information. Some of the publications date to the 18th century. We do not have a great deal of information on the French fashion and sewing magazindes yet, but we do have and expanding list of these publications and hope to acquire more information on them. Hopefully our French readers will supply some information on these publications. We are archiving individual articles in the catalog and advertising section of HBC. Given the importance of French fashion, this is a section HBC hopes to develop in some detail.
We note issues of Belle Jardinière during the 1930s. We know nothing about the magazine, except that it was an illustrated magazine. We believe that it was a fashion magazine or at least dealt with fashion.
HBC is just beginning its assesment of French fashion magazines. We do not yet have detailed information on these magazines, including L'écho de la mode. We know that the magazine was published in the 1930s, but do no know when it began. We have noted an item from Le petit écho de la mode advertising dressy romper patterns for "garçons modèles". The title of the magazine was changed after World War II. A HBC reader reports that as a child he and his brother were used as models for this and other French fashion magazines.
We still have relatively little information on this magazine. The title means Women of Today. We do not know when the magazine began publishing. We do know that they were active in the 1940s-50s. A HBC reader tells us that his mother subscribed to the magazine. She especially liked the patterns that the magazine contained. The pattens were only for sewing garments. For knitting work there were also descriptions in the magazine. It primarily had patterns for women and girls, but there were some patterns for boys as well.
The Les Cabinet des Modes was published in 1785 and then renamed Magazin des Modes Nouvelles français et anglaises (1786-89) and finally called the
Journal de la Mode et du Goût, ou amusemens du salon et de la toilette (1790-93). The journal through all these changes was published by Jean Antoine Brun in Paris who was also called Le Brun Tossa. The publication choricled fashion trends before and after the French Revolution.
The Journal des Marchands Tailleurs was published in Paris. The title translates as the Magazine of the Merchants Tailors. We believe they published during 1856-64. We have little information about the publication, but we have a number of fashion plates from the magazine with many images of mens' and boys' clothes.
Libelle was a popular woman's magazine. I am not sure when the magazine was founded. We do know that is very popular in the 1960s. Most French women at the time would have been familiar with it. A sample Libelle page dealt with children's coats in 1962. A French reader in 2001 reports that it is no longer pulished.
We know very little about the French magazine, Marie France. A Canadian reader tells us, "Marie France is something like Vogue or Harper's Bazaar. It is a family magazine including newest trends in fashion Prêt à Porter. There are many magazines in France along the same line: Marie Claire" and Elle (which is translated into English). A sample hosiery advertisement can be seen from 1975.
One of the most influential and long lasting French fashion magazines was La Mode Ilustree. This magazine was particularly important for any assessment of 19th century children's fashions as it sought to deal with chioldren's fashions and issues. It also spanned a long time period from 1840 to 1937. The first and long serving editor wrote extensive pieces, advising French mothers on children's fashions and other domestic issues.
Very limited information is currently available on La mode praqtique. We note a 1913 issue of La Mode pratique. Weare not sure, however, when the magazine began publishing. We also are not sure, but believe it is a fashion magazine, or possibly a sewing magazine. We have no details on the publishing history of the magazine at this time.
Modes et travaux (Fashion and Home Sewing) was the most popular French magazine providing patterns and knitting instructions. I'm not sure over what period the magazine was published, but a sample from the magazine, patterened school smocks is avaialble from the September 1, 1938 issue (n°449). If the magazine was a monthly, this would suggest it began about 1901. The magazine continued to publish during World War II, although there may have been some staff changes. The clothing pictured in the magazine were not to be found in shops, but were to be sewn at home. We have entered many of the pattern illustrations in the catalog and advertisement section.
A French raeder mentioned Mon ouvrage to HBC. We know very little about the magazine. We know it was published after World War I, but are not sure when in began and ceaased publishing. The magazines carried many sewing patterns, including patternsd for children.
This magazine was publishing collored covers in 1899, but I have few other details about it.
See L'écho de la mode above. This magazine had many patterns for boys, the opposite of Femmes d'Aujourd'hui, another popular magazine in the 1950s, which primarily had clothing for girls and women. The title means, "Small review of fashion". This suggests a fashion magazine for children, but this doe not appear to have been the case as it included fashions for both children and adults. We have archived several images from Le petit écho de la mode on HBC. Unfortunately we do not yet know very muh about the magazine itself. Hopefully our French readers will provide more details. We have noted issues from the 1930s through the 1950s, but are not sure as to the publishing run.
(La) Redoute was an important French Department store. The published a Spring and Summer catalog. I'm not sure when they began publishing these catalogs. We have pages from these catalogs from 1980, but believe that these catalgs began well before the 1980s.
A French raeder mentioned Tricotons to HBC. We know virtually nothing about the magazine at this time. We know that it was publishing in 1947, but we do not know when it began and when it ceased publications. The 1947 issue offered patterns for boys knits, including boys' wool knit pullover and cardigan sweaters and and shorts.
We do not have a lot of information about Votre Mode Mars yet. The title would translate as Ours Mars Fashion. I don't understand the reference to Mars. We have noted romper patterns in 1956 issues so we know that the magazine was active in the 1950s. Curiously the patterns were often for a very specific ages such as romper suits for 2 year old raher than a range of ages.
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